Partly cloudy, with more clouds and rain in the forecast | opinion

Last month, I gave you a glimpse into Wearables and all that is going on as Smart Technology is integrated into more and more of our daily lives. I thought a good follow-up to this would be a discussion on the Cloud. The Cloud is a key element in all that is happening with the next iteration of the internet.

Another factor that inspired my going down this path has to do with the fact that I recently joined a company located in the UK, Videoloft, as their US representative. Videoloft is a Cloud-based company. A small team of tech folks that have developed an app that allows legacy video surveillance systems to utilize the Cloud with a rich set of features to improve and enhance the capabilities of current installed video hardware. Your cameras are not only on your smart phone, but are also backed up in the cloud, and you are given the ability to use features like video analytics.

What is the cloud? You may have heard people using terms like the Cloud, Cloud computing, or Cloud storage. But what exactly is the Cloud?

Simply put, the Cloud is the Internet more specifically, it’s all the things you can access remotely over the Internet. When something is in the Cloud, it means it’s stored on Internet servers instead of your computer’s hard drive. Cloud computing is the on-demand delivery of IT resources over the internet with pay-as-you-go pricing. Instead of buying, owning and maintaining physical data centers and servers, you can access technology services, such as computer power, storage, and databases, on an as-needed basis from a Cloud provider. There are a handful of well-known, major public cloud companies such as Alibaba Cloud, Amazon Web Services (AWS), Google Cloud Platform (GCP), IBM Cloud, Oracle Cloud, and Microsoft Azure but there are also hundreds of other cloud computing providers all over the world.

Why use the cloud? Some of the main reasons to use the cloud are convenience and reliability. For example, if you’ve ever used a web-based email service, such as Gmail, you’ve already used the Cloud. All of the emails in a web-based service are stored on servers rather than on your computer’s hard drive. This means you can access your email from any computer with an Internet connection. It also means you’ll be able to recover your emails if something happens to your computer.

Let’s look at some of the most common reasons to use the Cloud.

File storage: You can store all types of information in the Cloud, including files and email. This means you can access these things from any computer or mobile device with an Internet connection, not just your home computer. Dropbox and Google Drive are some of the most popular Cloud-based storage services.

File sharing: The cloud makes it easy to share files with several people at the same time. For example, you could upload several photos to a cloud-based photo service like Flickr or iCloud Photos, then quickly share them with friends and family.

Backing up data: You can also use the Cloud to protect your files. There are apps such as Carbonite that automatically back up your data to the cloud. This way, if your computer ever is lost, stolen or damaged, you’ll still be able to recover these files from the cloud.

Let’s talk about web apps in the Cloud. Just as desktop applications allow you to perform tasks on your computer there are also web applications or web apps that run in the cloud and do not need to be installed on your computer. Many of the most popular sites on the Internet are actually web apps. You may have even used a web app without realizing it! Let’s take a look at some popular web apps.

Facebook: Facebook lets you create an online profile and interact with your friends. Profiles and conversations can be updated at any time, so Facebook uses web app technologies to keep the information up to date.

Pixlr: Pixlr is an image editing application that runs in your web browser. Much like Adobe Photoshop, it includes many advanced features, like color correction and sharpening tools.

Google Docs: Google Docs is an office suite that runs in your browser. Much like Microsoft Office, you can use it to create documents, spreadsheets, presentations, and more. And because the files are stored in the Cloud, it’s easy to share them with others.

The Cloud is a big part of the emerging Metaverse that I shared in an earlier column. So, it is currently partly cloudy – but there are more clouds and rain in the forecast.

If you have a question about technology, please reach out to me at or just give me a call at (805) 684-3414. I love talking tek.

Michael Avery brings decades of experience to his projects and his clients. He has served as an owner, partner, principal and employee of some of the most progressive companies in the electronic systems market sector. Additionally, he has provided professional consulting services to a multitude of leading companies in the industry, including Panasonic Technologies, CEDIA, AMX, Microsoft, GE Industrial, CompUSA and Paradise Theater.

New Technology Era

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