Novel Startup Airzai is Utilizing Artificial intelligence (AI) to Disrupt the Fragrance Industry
Airzai is leading the charge in creating “the future of fragrance” by leveraging technology to build what they call “the smartest fragrance diffuser in the world.”
A screenshot from Airzai’s new website
Airzai, a Canadian startup focused on developing tech-enabled fragrance products, is launching Airzai Aroma, a new product that they call the most “advanced and aesthetic fragrance diffuser” on the market. Airzai Aroma differs from others in that it is utilizing advanced technology, specifically Artificial Intelligence and Machine Learning, to deliver a unique fragrance experience that would elevate the mood and sensory experience of its users.
Though the diffuser market is currently over-saturated, the company’s aim is to set itself apart through technological innovation and enhanced functionality. If all goes well, Airzai hopes to eventually become a household name and a go-to for both seasoned veterans and new users in the diffuser market.
Airzai recently closed a pre-seed round of over $2 million to achieve just that. Moreover, The company has already filed and secured multiple patents on both its technology and the unique design.
“Perhaps the most impressive benefit of AI for the fragrance industry is the capacity to provide alternative formulations, as well as new possibilities, which include the production of more clean fragrances that eliminate the use of synthetic elements and offer a premium diffusion” said Angela Kohut , Head of Fragrances at Airzai. “That’s where Airzai and its technology come into the picture.”
This laser focus on technology encompasses all aspects of Aroma’s design, both in hardware and software. Katharina Morik, professor of artificial intelligence at the Technical University of Dortmund, emphasized the role AI plays in the product’s development.
“This would not be possible without machine learning,” Morik said.
Airzai has partnered with a leading fragrance house, giving them access to fragrance data. This data includes scientific research, consumer insights, production, and sales in its bid to reinvent fragrance design through augmented creation. As of now, Airzai has declined to disclose the name of the fragrance house, as they are in midst of forming a more strategic partnership, but they hinted that it is one of the largest and most reputable players in the market, having worked with top luxury brands of the world.
Muneeb Mushtaq, CEO and co-founder of Airzai, said this partnership is about more than just creating fragrances—it’s about using those fragrances to enhance the buyer’s everyday life.
“Scents are known to drive certain emotions in humans,” Mushtaq said. “With our patent-pending technology that our team has worked tirelessly on, along with the strategic partnership, we are blown away by the results in our trial runs. The aim is to enable our users to achieve certain moods that they want when they use Airzai scents in our Aroma product.”
Shared By Rebecca: Airzai Aroma product set up in her living room
Airzai’s Aroma is currently in the pre-production testing stage. As part of that testing, the company sent the diffuser, along with their signature scents to select tech and lifestyle journalists to review. Rebecca Smith, a journalist who specializes in product reviews, provided her experience using the Airzai Aroma.
“Despite the fact that the product is just initiating its mass production stage, I was pleasantly surprised by the experience,” Smith said. “It doesn’t look like a typical diffuser; the build quality is very premium and the design was both aesthetically pleasing and minimalist enough that it blended seamlessly with the rest of my décor.”
As an avid consumer of both diffusers and essential oils, Smith wasn’t sure if the Aroma would live up to her expectations. But after testing the product, she said there was something different about Airzai.
“The scent was powerful, but not overwhelming, and even though I diffused the same fragrance for hours, it never got stale or old,” Smith added. “Weeks later, I still find myself reaching for Airzai fragrances over others I’ve used in past.”
Airzai recently launched a new website and opened up a reserve waiting list for a limited-edition Airzai Aroma, with 1000 spots available on a first-come, first-serve basis. The campaign seemed to have worked—as of this writing, there are only 90 spots left.
To keep up with the rapidly increasing demand for the product, the company plans to open up its seed round of funding very soon. Airzai said it will use those funds to fuel its sales and marketing channels and scale the production.
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